Gather Here. Go Far

NSU is where success begins. Here professors know their subjects and how to get you ready for a career after you graduate. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery.

Gather Here. Go Far

NSU is where success begins. Here professors know their subjects and how to get you ready for a career after you graduate. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery.

Gather Here. Go Far

NSU is where success begins. Here professors know their subjects and how to get you ready for a career after you graduate. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery.

Gather Here. Go Far

NSU is where success begins. Here professors know their subjects and how to get you ready for a career after you graduate. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery.

Gather Here. Go Far

NSU is where success begins. Here professors know their subjects and how to get you ready for a career after you graduate. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery.

Marketing B.B.A.

When people hear the word marketing, they automatically think of advertising and sales, but marketing is much more than that. Marketing starts with you. You're the consumer, and you have wants and needs. Marketing searches out consumer wants and needs in order to develop products that meet those needs. Then, and only then, do advertising and selling enter the picture, and that for the purpose of informing you, the consumer, about the product or service that can meet your needs or satisfy your wants.

And there's more. Business-to-business marketing can operate on a grand scale. A B2B marketer may help provide paper clips to an office supply store, jetliners to an airline or a power plant to a nation.

For more information about degree requirements, visit the NSU catalog.

General Marketing

Digital Marketing

2+2 plans for transfer students

General Education - 46 hours

Students seeking Bachelor of Business Administration (BBA) degrees are encouraged to select these courses while completing General Education requirements.

Business Core - 42 hours

The following core of courses is required of all business students, except as modified for Hospitality and Tourism Management. See major plan of study on the following pages.

At least 21 of the 42 credits in the BBA core must be earned at NSU.

Marketing Core - 12 hours

Select one of the following:

General Marketing - 12 hours (1573)

Complete 3 hours from the following:

Major Total - 24 hours

Total Business Core & Major - 66 hours

Accelerated B.B.A. Marketing: Digital Marketing to M.B.A. Business Administration: Digital Marketing

Note:  Please refer to Accelerated Bachelor's to Master's Degree Program   for complete information concerning the Accelerated Degree Program.  Refer to the current Graduate Catalog for master's degree requirements.

IMPORTANT:

Students admitted to the Accelerated B.B.A. Marketing: Digital Marketing M.B.A. Business Administration: Digital Marketing degree program will complete up to 12 hours of graduate level credit to apply toward both the undergraduate and graduate degrees.

Students may not receive credit toward both the undergraduate and the paired graduate-level course. A student completing an undergraduate course and the paired graduate-level course will only receive credit for one course toward the bachelor's degree.

A minimum grade of C is required for all 5000 level graduate courses.

Students who do not follow the approved degree plan may become ineligible to continue in the accelerated degree program. 

Prior to completing the undergraduate degree, if the undergraduate GPA, graduate GPA and/or overall GPA fall below a 3.00, the student becomes ineligible to continue in the ADP.

Students may withdraw from an approved accelerated degree pathway.  Graduate credit hours completed prior to the student withdrawing or becoming ineligible to continue in the ADP apply toward the undergraduate degree only.

ADP Paired Courses

MGMT 4573 - Digital Business MGMT 5573 - Digital Ventures
MKT 4103 - Marketing Measurement MKT 5103 - Marketing Analytics
MKT 4263 - Digital Media Marketing MKT 5543 Applications in Digital Marketing
MKT 4423 - Buyer Behavior MKT 5623 - Experiential Buyer Behavior

 

Minors

Certificates