When people hear the word marketing, they automatically think of advertising and sales, but marketing is much more than that. Marketing starts with you. You're the consumer, and you have wants and needs. Marketing searches out consumer wants and needs in order to develop products that meet those needs. Then, and only then, do advertising and selling enter the picture, and that for the purpose of informing you, the consumer, about the product or service that can meet your needs or satisfy your wants.

And there's more. Business-to-business marketing can operate on a grand scale. A B2B marketer may help provide paper clips to an office supply store, jetliners to an airline or a power plant to a nation.

For more information about degree requirements, visit the NSU catalog.

• What can I do with this degree? (pdf)

General Marketing

Digital Marketing

2+2 plans for transfer students

• Transfer from TCC (pdf)
• Transfer from CASC (pdf)

Accelerated B.B.A. Marketing: Digital Marketing to M.B.A. Business Administration: Digital Marketing

Note:  Please refer to Accelerated Bachelor's to Master's Degree Program   for complete information concerning the Accelerated Degree Program.  Refer to the current Graduate Catalog for master's degree requirements.

IMPORTANT:

Students admitted to the Accelerated B.B.A. Marketing: Digital Marketing M.B.A. Business Administration: Digital Marketing degree program will complete up to 12 hours of graduate level credit to apply toward both the undergraduate and graduate degrees.

Students may not receive credit toward both the undergraduate and the paired graduate-level course. A student completing an undergraduate course and the paired graduate-level course will only receive credit for one course toward the bachelor's degree.

A minimum grade of C is required for all 5000 level graduate courses.

Students who do not follow the approved degree plan may become ineligible to continue in the accelerated degree program. 

Prior to completing the undergraduate degree, if the undergraduate GPA, graduate GPA and/or overall GPA fall below a 3.00, the student becomes ineligible to continue in the ADP.

Students may withdraw from an approved accelerated degree pathway.  Graduate credit hours completed prior to the student withdrawing or becoming ineligible to continue in the ADP apply toward the undergraduate degree only.

ADP Paired Courses

Minors

• Business Minor (Non-Business Majors)
• Entrepreneurship Minor
• Health Organizations Administration Minor
• Hospitality and Tourism Management Minor
• Information Systems Minor
• International Business Management Minor
• Management Minor
• Marketing Minor
• Technology Minor

Certificates

• Business Analytics Certificate
• Business Basics Certificate
• Digital Marketing Certificate
• Event Management Certificate
• Healthcare Administration Certificate
• Healthcare Information Analytics Certificate
• Human Resources Management Certificate
• International Business Certificate
• Long Term Care Administration Certificate
• Operations and Supply Chain Management Certificate
• Project Management Certificate
• Quality Management Certificate
• Small Business Certificate
• Soft Skills Certificate