Dr. Athena Wooldridge, New CBT Assistant Dean

Dr. Athena Wooldridge boasts an impressive academic background, including a Ph.D. in Environmental Science from Oklahoma State University in 2015, a Master of Liberal Arts from Harvard University in 2012, and a Bachelor of Business Administration in Marketing with a Minor in Economics from Southern Methodist University in 1999.

At Northeastern State University (NSU), Dr. Wooldridge holds the dual roles of Assistant Dean and Assistant Professor. She's been with NSU since 2019 when she started as an Adjunct Instructor. Currently, as the Assistant Dean, she is deeply involved in program coordination, industry partnerships, and marketing recruitment and retention plans to prepare students for their careers.

As an Assistant Professor, Dr. Wooldridge teaches a wide range of courses, covering topics from "Organization Behavior" to "Marketing Analytics" and "Intro to Digital Media Marketing."

Her dynamic career has also spanned marketing, insights, and consulting, and she has worked in roles such as Senior Marketing Consultant, Director of Marketing, and Consumer Insights Manager. Dr. Wooldridge is passionate about nurturing the next generation of marketers and contributing to research in consumer behavior and sustainability.

In her role as Assistant Dean, Dr. Wooldridge actively engages with industry advisory boards, forges strategic workforce partnerships, and ensures that students are not only knowledgeable but also job-ready. Her mission is to enhance the educational journey and future prospects of students within the College of Business & Technology.

Dr. Wooldridge’s multifaceted career in both academia and marketing positions her as a dedicated educator and a key player in the growth and success of her academic community. Her passion for teaching is evident in her innovative pedagogical approaches, fostering a dynamic and engaging learning environment for her students. In the field of marketing, she has leveraged her academic expertise to drive groundbreaking strategies that have led to significant growth and recognition for her institution. Dr. Wooldridge's ability to bridge the gap between theory and practice has made her a respected figure in both worlds, and her contributions continue to shape the future of education and marketing.