Dr. Kimberly Cuellar, New Assistant Professor of Marketing

Dr. Kimberly Mathe-Cuellar, a native of Edmond, Oklahoma, is an Assistant Professor of Marketing and Hospitality & Tourism at NSUOK. She received her Ph.D. in Hospitality, MBA, and Bachelor of Science from Oklahoma State University. Her prior academic appointments include Assistant Professor of Hospitality & Tourism at Virginia Tech University and Texas Tech University where she served as a research associate for the Texas Wine Marketing Research Institute. She then returned to her alma mater as the founding Republic National Distributing Company Director of Beverage Education and Assistant Professor. Over the tenure of her academic career, she has published 21 peer-reviewed journal articles in top-tier publications such as the Journal of Applied Psychology, Journal of Hospitality & Tourism Research, and International Journal of Contemporary Hospitality Management and over 45 academic presentations. 

Dr. Mathe-Cuellar’s passion for teaching in the areas of Marketing and Hospitality comes from her breadth of industry experience. Holding multiple marketing roles at Sonic Drive-In corporate in her early career, she has also worked for Oklahoma convenience chain OnCue as Category Manager for Beer, Wine, & Packaged Beverages and was instrumental in developing the launch of the OnCue App. Most recently, she served as Director of Trade Marketing for BeatBox Beverages, the World’s Tastiest Party Punch, which gained national fame by its appearance on Shark Tank. She has multiple beverage certifications through the Court of Master Sommeliers, Wine & Spirits Education Trust, Society for Wine Educators, and the Cicerone program and is also a Certified Hospitality Educator. She has won numerous awards, including being named the CStoreDecisions Category Management Leader in 2021 and Rising Star in Top Women in Convenience in 2020. But her most proud accomplishments include being the mother of two boys, Benjamin and Luke, and being a dedicated football coach’s wife to her husband Jacob.